Creating a new Brand

While working on this project i have the opportunity to create my own brand, this will help with crediting my work in the final product but it will also set me off on a more professional foot when i graduate.
To achieve this i have researched branding and attended workshops and lecturers on the subject and actually have developed the idea that this illustrative style on the maternity pack could be a brand on its own. 

This product could be so successful that it becomes the bounty back of antenatal care. 
From personal experience women all know and ask for the bounty pack, most never use it but they all know to receive one as soon as their baby is born, this could be the bounty pack they all know and want when attending their first midwife appointment. 
I think this could be done by using the illustrative style through the maternity care publications, be that online, possibly an app, future posters and products distributed by the HSC. 
An example of this consistent and recognisable style is Ellas Kitchen. Not every parent uses the product but they all try it even once to receive the Ellas kitchen newsletter, sample packs and weaning charts. (see below)





I've discussed this with my supervisor and he agrees there is potential however he thought this brand would revolve around character one as she is the only one developed enough to show in a class setting so far. 

Creating a future brand for this product could widen the presenting techniques and formats for the final viva presentations.


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