Feedback: A Blessing or A Curse ?
Feedback has been the driving force behind the development process.
This design is slowly but surely going beyond the clean concise content filled product akin to the English pack, its becoming a brand of its own, its inclusive and visually inviting.
This has been done by feedback from fellow students, expectant mothers women in the postnatal workshops, my supervisor and most importantly the client.
The reason i question whether its a blessing or a curse is that although i prefer the product thoroughly developed and everyone is happy, most client choices were unexpected.
While presenting options as a rule of thumb i gave one i liked, one they would like and a drastic one just to show variation and make the other two look better. Without fail every time they chose the most unexpected option.
In the short term this felt like U turns but in the long run it allowed me to explore styles and layouts i wouldn't have pursued alone.
Examples of these can be seen on the behance portfolios and within the design process book.
This feedback ranged in severity, sometimes it was too big, too small, expressions are wrong, looks sad, looks too happy, but then some feedback was a complete do over. and for this project to work i needed to be prepared to start from scratch to get the structure and emotive design to work.
This design is slowly but surely going beyond the clean concise content filled product akin to the English pack, its becoming a brand of its own, its inclusive and visually inviting.
This has been done by feedback from fellow students, expectant mothers women in the postnatal workshops, my supervisor and most importantly the client.
The reason i question whether its a blessing or a curse is that although i prefer the product thoroughly developed and everyone is happy, most client choices were unexpected.
While presenting options as a rule of thumb i gave one i liked, one they would like and a drastic one just to show variation and make the other two look better. Without fail every time they chose the most unexpected option.
In the short term this felt like U turns but in the long run it allowed me to explore styles and layouts i wouldn't have pursued alone.
Examples of these can be seen on the behance portfolios and within the design process book.
This feedback ranged in severity, sometimes it was too big, too small, expressions are wrong, looks sad, looks too happy, but then some feedback was a complete do over. and for this project to work i needed to be prepared to start from scratch to get the structure and emotive design to work.
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